- Albert Einstein

·         I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.

·         - Michael Jordan

 

 

Famous words from two well known figures from entirely different field. I have seen many organizations where the top-management wants to infuse innovative and creative culture within the organization.

 

Being part of some of these meetings I couldn’t stop thinking how to achieve this, or as a Manager at least how to be a platform which encourages such culture to emerge. I asked myself “What did the team do to come up with an innovative idea?”, as it turned out there were few instances when the team had come out with some innovative ideas or solutions. In almost all the cases when we did, it required a lot of investment (time and effort), it also required trying new approaches (most of them unsuccessfully) and to finally come up with a best fit solution.

 

Think over it, these are the two most important ingredients for innovation

 

Failures Investment 

Innovation is doing something new, and in the process of doing something new people make mistakes. Can these mistakes be avoided? I think the answer is “NO”, because in the process of avoiding mistakes the team (or individual) tries to follow an already tried and tested path and ensure success (Which is not innovation).

 

It also requires investment in terms of time and effort.

 

To be honest none of would like to fail, because failure is akin to bad-performance, and I am sure none of us would like to be called as bad-performers. To be able to perform well the first thing most of us would try is to “Stop making mistakes, or at least reduce them” there by reducing the chances of failure.

 

I am sure all of us know these ideas, its not that the Managers don’t know about this. The tough part is to implement it. How would you differentiate a failure because of trying something new, or a failure because of inaction? It is critical to understand and identify the reasons of failure for on the basis of that you would either encourage the effort or discourage inaction.

 

Ask yourself “What were the necessary ingredients in the process of doing something innovative and creative?” I myself pondered over these questions and felt that some of the most important are:-

 

Idea to get in early Chess and Poker (R&D not being predictable) Slack is important (No slack in process kills creativity) 

And the most important of all

An environment that stimulates and encourages doing new and exciting things without the fear of failure. 

How do you ensure that your organization or team is breathing this culture?

 

Hire people better than your self. (As Guy Kavasaki puts it in his “The Art of the Start Video”) ( http://blog.guykawasaki.com). Enhance variance. (As Roberi I Sutton puts it, What might called tangents, wasted effort, dead ends, and errors in routine work are the life blood of innovation) ( http://bobsutton.typepad.com ). Do not try to monitor your employees all the time i.e. don’t try and manage all the activities that they do. Let them have some free time to do things that they like to do, learn, and experiment. Some of the best ideas have emerged when they were not planned for. Reward Success And Failure, Punish Inaction. Surround yourself by believers in the cause (Not the critics). Don’t be complacent.  

In no way this list is complete, these are just a few things that I believe, would make for a successful creative and innovative team and organization.

 

Bibliography

Weird Ideas That Work - Robert I. Sutton. The Art of the Start - Guy Kawasaki